Big Data from social media and risk of Ad targeting (Conclusion)

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    Big Data and social media are young, fast-growing fields. It is believed that Big Data has the answers to many questions, and through skilled analysis, the answers to these questions seem to be within reach. On the other hand, wrong conclusions drawn from the data can lead to disastrous consequences, for which analysts should be held responsible. How information is used should be supervised, and decisions based on Big Data should be taken wisely and accurately.


References 

Clarke, R., (2016). Big data, big risks. Information Systems Journal, 26(1), pp.77-90. Available at: https://onlinelibrary-wiley-com.proxy.library.dmu.ac.uk/doi/pdfdirect/10.1111/isj.12088 (Accessed: 29 October 2022)

Dhawan, V. & Zanini, N. (2014) Big data and social media analytics. Research Matters: A Cambridge Assessment publication, 18, 36-41. Available at: https://www.cambridgeassessment.org.uk/Images/465808-big-data-and-social-media-analytics.pdf (Accessed: 29 October 2022)

Forbes (2012) Big Bets On Big Data. Available at: https://www.forbes.com/sites/ciocentral/2012/06/22/big-bets-on-big-data/?goback=%2Egde_2013423_member_127364385&sh=391ee5c4d9c6 (Accessed: 10 November, 2022).

Oracle (2022) What Is Big Data?. Available at: https://www.oracle.com/uk/big-data/what-is-big-data/ (Accessed: October 25, 2022).

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