Big Data from social media and risk of Ad targeting (Introduction)

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    Big Data from social media and risk of Ad targeting

    Patrick P. Gelsinger, the CEO of Intel, once said, "Data is the new science. Big Data holds the answers" (Forbes, 2012). Big Data is now ubiquitous. It is used in many fields, including marketing, transport, business, healthcare, government and public administration, cyber security and social media to gather information from various sources. Data processing is complex, but analysts can extract helpful information through analysis. Big Data consists of three characteristic values: Various, Volume and Velocity, called "3Vs" (Oracle 2022). This essay will introduce the use of Big Data from social media and the risks of inadequate data analysis concerning Ad targeting.

 

 

References 

Forbes (2012) Big Bets On Big Data. Available at: https://www.forbes.com/sites/ciocentral/2012/06/22/big-bets-on-big-data/?goback=%2Egde_2013423_member_127364385&sh=391ee5c4d9c6 (Accessed: 10 November, 2022).

Oracle (2022) What Is Big Data?. Available at: https://www.oracle.com/uk/big-data/what-is-big-data/ (Accessed: October 25, 2022).


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